I didn't get here through inheritance or introduction. I got here by sitting inside some of the most sophisticated financial operations in the country — and deciding that access shouldn't be a birthright.
I grew up watching people work hard and still fall short — not because they lacked vision, not because they didn't hustle, but because no one ever handed them the infrastructure to protect what they built. The financial tools that could have changed outcomes were always downstream of access.
That stayed with me when I entered corporate America. At Microsoft, I worked inside one of the most data-driven consumer growth organizations in the world. At WarnerMedia, I helped launch Boomerang SVOD — watching how institutional capital gets deployed around media bets. At Noom, I saw what it looks like when a growth company actually gets the financial architecture right.
What I noticed across all of it: the founders who were winning weren't always the smartest or the most visionary. They were the ones who had financial clarity — real, defensible, model-backed clarity — at every decision point. And most of them had gotten that clarity because someone handed it to them early.
AT3 Agency exists to close that gap. Not with templates. Not with generic advice. With the kind of financial architecture that makes your next move — your next raise, your next hire, your next negotiation — the strongest move in the room.
Inside one of the most sophisticated consumer growth operations in tech. Learned how institutional companies model acquisition, retention, and lifetime value — not as abstractions, but as decision-making infrastructure that drives billions in revenue allocation.
Took a streaming product from concept to market. Understood how capital gets deployed around media bets — the financial modeling behind subscriber economics, content costs, and the structural difference between a product that survives and one that doesn't.
Watched a growth-stage company scale with discipline — CAC/LTV rigor, cohort behavior, channel ROI. Saw firsthand what separates growth that compounds from growth that bleeds. That discipline is what I bring to every engagement.
10+ engagements from Seed through Series B across music tech, healthcare, real estate tech, e-commerce, motorsports, and B2B SaaS. Seed through Series B. Every model built from first principles. Every founder left with financial architecture they can defend — and grow from.
A financial model that lives in a folder is a waste. Every model we build is designed to drive a decision — a hire, a raise, a pricing change, a product bet. If it doesn't change how you operate, it wasn't worth building.
The founders who raise on bad terms, hire too fast, or sign deals they shouldn't almost always had one thing in common: they didn't know their real numbers until it was too late to use them. Clarity creates options. Options create leverage.
The financial playbook that protects equity, structures raises, and scales with discipline has always existed. It was just kept inside institutions, passed down through networks. That asymmetry is the problem AT3 is built to solve.
Institutional-scale growth modeling, subscriber economics, and strategic capital allocation inside one of the world's most data-driven consumer organizations.
End-to-end financial modeling for streaming product launch. Content economics, subscriber acquisition, retention modeling, and capital deployment strategy.
CAC/LTV discipline at scale, cohort analysis, channel ROI optimization. Saw what best-in-class growth finance looks like from the inside — and brought it forward.
Healthcare, music tech, real estate tech, e-commerce, motorsports, B2B SaaS, consumer apps, media & streaming. Every model built from scratch.
Financial narratives, raise models, use-of-funds architecture, and term sheet scenario modeling for founders going to market with institutional investors.
Industry-specific assumptions, KPI frameworks, and financial drivers. We don't apply generic models — we learn your terrain and build from the ground up.
Deploying AI-driven forecasting, scenario modeling, and agent-based workflows that compress cycle time and eliminate manual analysis bottlenecks.
End-to-end financial operating system design. Data infrastructure, tool integration, automated dashboards, and AI agents built for founders who need institutional velocity.
One conversation to understand where you are, what you're building toward, and whether we're the right fit.